Blog by: Garry Watts, CPCU, CRM
Larry Linne, in his book “Brand Damage It’s Personal” sites a survey that was conducted of 10,000 business owners. Look at some of the results:
- Seventy-eight percent of decision makers look up salespeople on social media before meeting with them.
- Seventy-six percent of decision makers look up the company prior to meeting with a salesperson.
- Ninety-eight percent of decision makers look up details on the company that the salespeople represent after meeting with them, if they are still interested in buying after the meeting.
Your brand precedes you in the marketplace. This could be a positive thing or a very negative thing depending upon your brand on social media. It is important that we start managing our brand.
When buyers searched people, they used the following sources:
- Eighty-four percent used a Google search.
- Sixty-five percent used LinkedIn.
- Fifty-eight percent used Facebook.
- Forty-eight percent used Twitter.
- Fifty-four percent searched for personal Web pages.
This data can become obsolete very fast. The point is decision makers are using multiple search engines to find out about you.
So what are the clear, powerful, positive, thoughts you want people to have when they think about you? If you want help building a personal brand, request our tool that will help you build your brand.